I started off using the drawing software Manga Studio, as the vectoring tool has many editorial options, and is in my opinion much nicer to use than the Photoshop vector pen tool.
All my vectoring was done on a single layer.
I lowered the opacity of the sketch design, and worked over it using the vector tool.
Using the line width correction tool on the vector platform, I layered strokes on the details of the heart over lap so that I could create transition in the otherwise monowidth lines.
After I had added the flat colours of the poster, I then used a clipping layer over my line art so that I could colour them to match the shapes. This gives them more of a clean-edge look and in my opinion makes it look more professional.
I chose the colour scheme of green and red as they are complimentary colours that contrast nicely with each other, and so would draw the eye to my poster.
I wanted to achieve a balance of eye catching and aesthetically pleasing. I think I have achieved this through the use of complimentary colours.
To give the poster more depth, I added details onto the heart. This makes it look more three dimensional, and serves to be more appealing.
So that the heart isn't over saturated, I decided to use more mute-red tones for the highlights and shading. This way I can retain the saturated colour of the heart, but also maintain definition without it burning one's retinas.
As a n experiment, I then proceeded to add gradients to the vector art. I wanted o see whether a fade into warmer colour would add depth to the piece, but I feel it just makes the colours too bright and saturated. I will continue with it to see how it looks with text, but I am unsure on the design.
I think the design without the gradient is much more successful, as the block colours really add to the vector design.
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